Marketing Manager - F n B Experience Required

Company Name: London Business Group Employment Type: Full Time Monthly Salary: 12,000 - 19,999 AED Job Role: Marketing Manager Benefits: Medical Insurance, Annual Ticket and an Amazing Place to work ! Minimum Work Experience: 5-10 Years Minimum Education Level: Bachelors Degree Listed By: Employer Company Size: 201-500 Employees Career Level: Mid-level Description: The big picture: A passionate individual with a strong sense of pride, integrity and self-management; that is, continuously providing support to the marketing function and overall business. Reporting to: General Manager Responsible for: All Marketing Related Functions Your base: Suite 315 – Ibn Batuta Gate Offices, Dubai Key relationships: - The Partners of London Business Group - The General Manager of London Business Group - The Operations Team - Restaurant Managers - External Suppliers - Internal and External Customers Term: A 6-month probation contract and then a rolling contract with a 1- month Notice period Ideally, we want someone who can tick all these boxes: • Graduate level of education in the field of business/marketing is preferred. • Marketing experience within the F n B sector is ideal. Experience with a similar industry is an asset. • The ability to self-manage timelines and deliverables without supervision and deliver ‘on-time’. • Demonstrates good written communications, attention to detail and organizational skills. • Has a strong understanding towards social media. • Is confident, takes pride in his/her work and is not scared of responsibility. • Experience of working in the UAE (preferred). • A solution finder, not afraid of change. • Works well under pressure. • Demonstrates a desire to learn. • Is proactive and enthusiastic in all they do. • Fun, vibrant person who has a fresh outlook on life. • Has a robust understanding of what great customer service looks like as well as great design. • Have a valid UAE driver’s license. Here is why ticking these boxes is so important… • To play an integral part in marketing our fabulous brands to the UAE. • To grow like on like profitability in existing restaurants, through running great campaigns and successfully landing all London Business Group initiatives. • To ensure that the organization leads the way by example in adhering strictly to “BRAND OPERATING STANDARDS”. • To deliver the London Business Group internal mantra of great food, excellent service and continuous growth. THE JOB Campaign/Product/Promotion Launches and Implementation • Organizing and delivering Management level briefing sessions and all required collateral and runways around new products/promotions etc. • Planning and ensuring that all marketing material is printed to specifications and distributed to the restaurants in a timely manner. • Sourcing and approval of props relating to the campaign - either for internal part of campaign or for our customers. • Acquisition and briefing of new suppliers. • Manage communications with restaurant managers and suppliers. • Design, implement and review ways of ensuring the campaign has been fully implemented at a restaurant level. • Collate and communicate to all, data relevant to a particular campaign. • Assist the Operations Team in designing solutions to campaigns that are not fully landing. • Manage in-house or through agencies, all campaign/product/promotional related PR activations. Events • Responsible for ensuring all relative invites are delivered on time. • Responsible for managing the tracking process of RSVP’s and VIP guests. • Source & Approve brand entertainment. • Liaise with external suppliers to ensure that all marketing materials printed and distributed to the venue in a timeline that supports operations. • Responsible for ensuring all relevant permission documentation is completed. • Manage communications with restaurant managers and suppliers • Direct any other admin related around organizing an event such as organizing parking, signage, props, directions, VIP entrances, menus, gifts, speeches, ribbon cuttings, cake cuttings etc. • Be solely responsible for the organization, set up and smooth running of all events. Social Media • Responsible for updating brand content under the London Business Group umbrella. This would include but not be limited to Facebook, Instagram and Twitter page (subsequently all relative social media platforms) on a daily, weekly or campaign-based cycle. • The Marketing Manager will liaise with creative agencies in producing social media campaigns. • Assist with working on the monthly calendar for our social media platforms. • Responsible for replying to customer queries and feedback on our social sites and other online restaurant guides and review platforms. Operations • To assist the business with providing valuable competitive intelligence of competing brands and the general F & B climate within the region. • Be up to date on commercial changes that may affect brand identity that could be internal, external or government related. • Be a marketing and PR point of contact to all corporate and franchise stores readily assisting with Marketing and PR related queries. • Assist each branch manager in researching, planning, analyzing, designing, evaluation and implementation of a local store-marketing plan. Public Relations • Be a champion of the brands Product and Place components ensuring that all brands are represented in the best light possible. • Be solely responsible for all PR related crises management functions whether being executed in house and/or through a PR agency. • Ensure all PR functions of the marketing department maximize visibility of the brand, relevance to the market and position brands under the London Business Group umbrella Customer Care • Preparation and Compilation of all aspects of our mystery shopper initiatives. • Responsible for providing basic or factual content in replying to customer queries and feedback on our social sites and other online restaurant guides and review platforms. • Working in conjunction with the digital team to launch and imbed an E-loyalty campaign program. • Design & Manage the end-to-end customer care process. • Liaise with call center team for customer care issues. • Responsible for the design and implementation of a CRM system. • Day-to-Day Administration Reporting • Responsible for ensuring that the marketing department has all relevant marketing documents available to the business at all times, i.e. promotional materials, packaging, campaign data, collaterals from previous campaigns – this will be inventoried in a marketing library. • Responsible for managing all communication with restaurants, photographers and suppliers. • Review all local marketing reports and provide solutions. • Support the Marketing manager with any administration support required • Co-ordinate all marketing materials to and from the restaurants and ensure all tracking documentation is completed. • Co-ordinate and check all brand touch points to and from the restaurants. THE CAPABILITIES To work within the London Business Group, you’ve got to be made of strong stuff. Leadership • Consistently show enthusiasm, commitment and confidence. • Live the values of the brand and encourage others to do the same. • Demonstrate flexibility in dealing with different people and their needs. • Take responsibility for your actions. Communication • Have the ability to communicate strongly with internal and external customers. • Demonstrate strong influencing capability engaging all levels of the organization. Team Work • You should be effective at showing respect to others inside and outside the business. • Be active in seeking feedback and supporting others to grow. • Build trust and co-operation amongst the team. Bring challenge as well as support. • Be able to have the difficult conversations in a way that you manage the energy of others. • Be able to build strong relationships with all. Project Management • Bring energy to all projects. • You should be able to project plan in order to communicate roll out and implementation schedules for all marketing related campaigns, strategies and activations. Problem Solving • You should be able to identify key issues, priorities these and understand what needs to be done. • Display confidence in your own judgment through your behavior. • Make changes when things don’t work. • Actively seek help from others when needed. Self-Management • Take responsibility for your self-development and improving your knowledge. • Be consistent in doing what you say you will. • Be persistent when you need to achieve results. • Have a can-do attitude. Cultural adaptability You must be able to function efficiently within the UAE market environment at a senior management level, but at the same time you must be able to fit in with the London Business Group culture and beliefs. That means being comfortable with a lack of hierarchy, a healthy mix of both relaxed and formal communications, giving and receiving constructive criticism, demonstrate openness among peers, treat everyone fairly – regardless of race, gender or background, and finally, you should enjoy our food and be visiting our restaurants!